AXIOM TOPS ADVERTISING AND CORPORATE IDENTITY CATEGORIES AT THE HOUSTON BUSINESS MARKETING ASSOCIATION
2007 LANTERN AWARDS

Houston (October 30, 2007) Axiom’s corporate identity and logo work for ION’s (NYSE: IO) VectorSeis Ocean, and their advertising programs for ION, Cameron (NYSE: CAM) and Petrosys recently won Lanterns from the Business Marketing Association of Houston (BMA). The firm’s increased focus on integrated brand development and marketing communications programs resulted in a total of 5 Lantern Awards and 18 Excellence Medallions.

Demonstrating the firm’s unique position as a marketing communications and advertising hybrid, Axiom received 3 out of the 5 awards given for logo identity — including the Best of Category, and 7 advertising awards, including 3 out of the 6 Best of Category honors.

“This year’s BMA awards to Axiom, and to our clients, showcase our signature integration of creative and strategic marketing communications that is now expected in campaigns and initiatives,” said Tom Hair, president of Axiom. “Over the past few years, we’ve seen our corporate clients like Cameron, ION, Dawson Geophysical and Petrosys focus on and elevate brand development and message marketing, and Axiom has evolved our core capabilities to serve that need.”

Axiom won five Lantern Awards for the following client projects:

  1. ION FireFly Ad Campaign
  2. Petrosys Action Figure Ad Campaign
  3. ION VectorSeis Ocean Logo
  4. Chrysalis Partners Website
  5. Cameron Performance Means Flow Leadership Ad

Additionally, Axiom received 18 Excellence Medallions for print and interactive products including the Global Industries 2006 Annual Report, Microsoft’s Global Energy Forum Email and Cameron’s OTC Multimedia Program.

The 2007 BMA Lantern competition covered 59 categories that awarded outstanding work by marketers and producers of business-to-business marketing communications materials and stakeholder communications.

About Axiom
Established in 1998, Axiom exists as a hybrid (advertising agency/marketing communications firm) that fuses conceptual marketing strategy with compelling creative to solve business problems and drive new opportunities for clients worldwide. Based in Houston, Axiom provides corporate/product identity
branding strategies, internal communications tools, media planning and placement, and creative development of print and screen-based media for a wide range of industries including energy, technology, national defense, publishing, the arts and more. Call Laura Roach at 713.523.5711.

About the Business Marketing Association - Houston Chapter
Business Marketing Association (BMA) Houston Chapter is an organization dedicated to serving the needs of businessto-business communicators worldwide. BMA develops and delivers benefits, services, information, skill enhancement
and networking opportunities that help its members grow, develop and succeed throughout their business-to-business careers. The Houston Chapter of the BMA is one of 25 chapters, with a combined membership of 3,000 and growing. For more information, visit www.bmahouston.com.

Printable PDF

Return to News.