AXIOM WINS AAF DISTRICT 10 AND HEADS TO NATIONALS

Houston, TX (May 8, 2008) — For the fourth consecutive year, Axiom's wins at the local and regional level of the American Advertising Federation (AAF) ADDY Awards have qualified the hybrid advertising and marketing communications firm to compete at the national level.

Axiom has two screen-based projects accepted in the national review of best-in-breed advertising. The first project, a Call-to-Entries Animated Email, was developed as part of the integrated campaign Axiom created for the 45th Houston Advertising Federation (HAF) ADDY Awards Program, which the agency themed "Are You A Creative Master?"

The second recognized entry, the Schkainah Natural Land Preserves business-to-consumer hospitality website, was created as a highly conceptual storefront utilizing custom watercolors to highlight various amenities and features of the private community. The site was divided into four sections, each with its own hero illustration, inviting visitors to "Imagine," "Play," "Stay" and "Unwind."

In previous years, Axiom has garnered Gold and Silver ADDYs at the local and district level for branding, advertising, interactive and direct mail campaigns developed for their clients, Cameron (NYSE: CAM) and ION (NYSE:IO), which have led the way to the national competition.

"Having visionary clients who keep the bar high enables Axiom to create concepts and campaigns that consistently bring us industry recognition," said Tom Hair, president of Axiom. "Even more rewarding than accolades is our clients' recognition of the value of our work, and our role in driving their positioning and growth objectives."


About Axiom
Established in 1998, Axiom has built on deep energy expertise and an uncanny ability to translate complex messages into compelling creative that moves the right audience. Based in Houston, Axiom provides corporate/ product identity branding strategies, internal communications tools, media planning and placement, and creative development of print and screen-based media for complementary industries involved with traditional and alternative energy sources. Call 713.523.5711 for more information.

About AAF
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. For more information, visit the AAF website at www.aaf.org.

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