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| Axiom conducted information-gathering sessions with key management of GX Technology and then developed a creative brief summarizing the company's evolution from a geoscience software provider to an "image-driven" seismic solutions company. Axiom then explored various creative directions for client review. Based on the idea of sound waves penetrating a geo-substructure, GXT chose this "X" symbol because it was intriguing, contemporary and suggested technological processes in their business. |
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