Axiom Design believes that design solutions must offer more than "pretty pictures" to succeed in the marketplace. They must be well-thought-out tools that meet the needs of client partners. To make sure every communication piece is strategically sound, Axiom relies on the discipline of the Creative Work Plan. This planning document is developed in tandem with clients, and provides a clear road map of what is to be done, what the work should accomplish and how the finished product is to be evaluated.